Meet our team

NATASHA LITVINOV

Managing Partner

Global Brand Activations Expert with 20 years of experience in international management and large-scale projects. She specializes in creating impactful experiences for top global brands and companies, helping them expand their presence and engage with new markets. 

JULIA NOVIKOVA

Managing Partner

Over 15 years of extensive experience in the event industry. A creative visionary with a wealth of innovative ideas, she is dedicated to crafting distinctive projects that leave a lasting impression.

IRINA TOMA

Managing Partner (USA)

A visionary business strategist focused on scaling operations in the US market. With deep knowledge of industry trends and client behavior, they lead high-impact initiatives that foster partnerships and expand the company’s influence across North America.

KARAN SHAH

HEAD OF SALES (MENA)

A dynamic sales leader with extensive experience across global trade and defense industries. Expert in driving revenue growth through strategic planning, team leadership, and client relationship management. Known for consistently exceeding sales targets and expanding market share.

Keith Barthelot
Head of Sales (Egypt)
A seasoned sales professional with extensive experience in the aerospace and defense exhibition sectors. Formerly Regional Head of Sales at Tarsus Aerospace, Keith played a key role in driving sales and partnerships for the Dubai Airshow. He previously contributed to IDEX Abu Dhabi and later helped launch defense conferences in the US market, showcasing his strong expertise in strategic sales and client relations.
Meesum Raza

Head of Marketing

A senior marketing leader with 18+ years of experience driving brand growth and audience engagement across global events and exhibitions. Having led marketing at Informa Markets, Tarsus, and Dubai World Trade Centre, Meesum excels in developing data-driven campaigns, launching and rebranding event brands, and leading high-performing teams. His expertise spans marketing strategy, brand positioning, digital innovation, and leadership—delivering measurable ROI and impactful results in the events industry.
Rim Hicham

Head of Government Engagement

Head of Government Engagement Bringing extensive expertise in managing high-level delegations, government relations, and protocol operations across major international events including EDEX 2023, EIAS 2024, and EDEX 2025, overseeing VIP logistics, government communications, and requirements, as well as leading hotel sales and accommodation management that achieved record volumes, and ensuring streamlined, compliant, and well-coordinated execution of all contractual and financial aspects
Dona Makram
Head of Customer Service
Experienced Operations Manager with 10 years in trade and defense exhibitions, specializing in full-scale event operations, logistics, and contractor management. Strong in customer service, stakeholder coordination, and ensuring smooth, successful event delivery.
EMAN HEGAZY

BUSINESS DEVELOPMENT MANAGER (MENA)

With a proven track record in market research and client acquisition, this professional plays a key role in expanding the company’s footprint in the MENA region. Combines regional knowledge with strategic outreach to deliver sustainable business growth.

RISHAT KHAMITOV

BUSINESS DEVELOPMENT MANAGER (CIS)

A strategic development expert, Rishat specializes in forging high-value partnerships and securing sponsorship deals that drive brand growth and market influence. His ability to connect brands with the right opportunities ensures maximum ROI for every collaboration.

Gabriel Perez
Sales Manager
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With over 5 years of experience in business development and regional sales leadership, Gabriel drives growth and builds lasting partnerships across the U.S. market. As Sales Manager for the USA Region, he oversees strategic account management, regional expansion, and revenue optimization, ensuring clients receive exceptional value and support.
ANGELA STARTSEVA

PRODUCTION DIRECTOR

An experienced production lead, overseeing the end-to-end process of event and exhibition build-ups. Skilled in managing teams, timelines, and supplier coordination, with a focus on delivering exceptional quality under tight deadlines and budgets.

DOROTA PRIFTIS

PROJECT MANAGER

Bringing over 5 years of experience in project coordination, this expert excels in managing timelines, logistics, and vendor relations. Known for problem-solving under pressure and maintaining flawless execution across international events.

MEI JEN WONG

PROJECT MANAGER

An accomplished project manager with a strong background in planning and executing complex events and exhibitions. Focused on delivering projects on time and within budget, while maintaining high standards of quality and client satisfaction.

NARMINA MAGARAMOVA

PROJECT MANAGER

Detail-oriented and process-driven, this project manager specializes in managing multi-phase projects, from conceptualization to delivery. Adept at cross-team collaboration, budget control, and maintaining stakeholder communication at every level.

RIADA HABIBOVA
PROJECT MANAGER

A strategic thinker responsible for overseeing project lifecycles with a focus on operational efficiency. Skilled in adapting to evolving client needs and ensuring high-impact outcomes across industries.

SAMI ULLAH ABBASI

Chief Financial Officer

A finance specialist with deep expertise in budgeting, forecasting, and financial planning. Responsible for ensuring fiscal discipline across projects and departments, this professional plays a crucial role in maintaining profitability and financial transparency. Skilled in cost control, reporting, and compliance, they support data-driven decision-making at every level of the organization.

Ahmed Guesmi
Creative Director
Ahmed leads the creative direction at the company, turning brand stories into striking exhibition stands and immersive environments. With over 10 years of experience in design and event spaces, he ensures every project blends visual impact with strategic purpose—delivering experiences that attract, engage, and leave a lasting impression.
ELIZABETH D’ALVA
Brand and Content Manager

A results-driven professional with over a decade of experience in marketing strategy and business growth initiatives. Skilled in crafting compelling campaigns, identifying market opportunities, and building strategic partnerships across global markets. Adept at aligning brand objectives with business development goals to deliver measurable results.

ELENA KHENKINA

HR & TRAVELLING COORDINATOR

Combining HR expertise with logistical efficiency, this coordinator ensures smooth staffing operations and seamless travel arrangements. From recruitment and onboarding to travel planning and visa management, they support the team’s mobility and well-being.

Olena Khanas

GRAPHIC DESIGNER

A skilled graphic designer with expertise in branding, visual communication, and digital design. With a solid educational background in marketing and graphic design, she combines creative vision with practical execution to deliver compelling and effective design solutions. 

Sally Elghonaimy

Senior Sales Manager

Results-driven sales professional with over 14 years of experience in the events industry, delivering successful events across the Gulf region and Africa. Proven track record of negotiating, selling, and building strong relationships with clients. Skilled in driving revenue growth, fostering partnerships, and exceeding client expectations.
Mennat Allah Mansour
Marketing Manager

Marketing Manager with 7+ years of experience in exhibitions and event marketing. Successfully led marketing campaigns for three editions of Egypt Defence Expo (EDEX 2018, 2021, 2023) and the inaugural Egypt International Airshow 2024, driving global awareness, stakeholder engagement, and cost-effective promotional strategies that contributed to record-breaking participation and media coverage.

Bahaa Elbahery
Senior Marketing Executive
Marketing professional with over five years of experience developing and managing multi-channel campaigns, focused on data-driven strategies that enhance brand performance, improve ROI, and drive sustainable business growth.
Barbara Essam
Marketing Executive
Seasoned Marketing Executive with a proven track record in developing innovative strategies that drive brand growth and customer engagement. With expertise in digital marketing, market research, and brand positioning, they have successfully led campaigns that have expanded market reach and delivered measurable results. Passionate about creativity backed by data, Barbara combines strategic thinking with hands-on execution to elevate brands and connect with audiences in meaningful ways.
Chehab Emad
VIP Executive
Combining years of experience in customer relations, sales, and team leadership, brings a refined sense of organization and communication to every event. Now part of Orchestra Media’s VIP team, turns complex delegation logistics into seamless, memorable experiences that leave a lasting impression.
Ahmed Atef
VIP Executive
VIP Executive specializing in high-level delegation coordination and protocol management for international events. He manages VIP travel logistics, scheduling, and on-site support, serving as a key liaison between VIPs, exhibitors, and organizing committees to ensure smooth and efficient participation.
Mira Isakander

Administrational Manager

A results-oriented professional with experience in marketing, administration, and event management within the defense and exhibitions industry. Skilled in media partnerships, digital platforms, and collection follow-up, with hands-on involvement in major events such as Egypt Defence Expo and Egypt international airshows.