Sponsorship
In today’s collaborative business landscape, the right partnership or sponsorship can skyrocket your brand to new heights. Orchestra Media specializes in Sponsorship & Strategic Partnerships consulting – helping you forge meaningful alliances that deliver mutual value and measurable ROI. Whether it’s sponsoring an influential industry event, partnering with a complementary brand for co-marketing, or joining forces with global distributors, we guide you through the process from strategy to execution.
- For exhibitors
- For organisers
- Strategic partnerships
What we offer
A great sponsorship or partnership should benefit all parties – giving your brand exposure to new audiences while providing your partners with value in return. With our extensive experience and industry connections, we identify these golden opportunities and help you capitalize on them.
Sponsorship Strategy Development
We work with you to define clear objectives for sponsorships or partnerships. Do you want to increase brand awareness in a region? Generate qualified leads? Launch a new product with fanfare? Based on your goals, we’ll create a sponsorship strategy that targets the right events or platforms and outlines what success looks like (impressions, engagement, sales leads, etc.).
Opportunity Sourcing
Thanks to our extensive database of potential sponsors and industry contacts, we can quickly pinpoint opportunities that fit your brand. From global trade shows and sports events to niche conferences and online communities, we’ll find venues and partners that align with your target audience and budget.
Negotiation & Deal-Making
Once we’ve identified promising sponsorships or partnerships, our team handles the outreach and negotiation. We know the market rates and the intangibles – so we negotiate packages that maximize your benefits (prominent branding, speaking slots, content rights, attendee data, etc.) while optimizing costs. Our goal is to secure you a deal that delivers the highest ROI for your investment.
Creative Activation & Integration
A sponsorship is only as good as its execution. We don’t just hang your logo on a banner – we help design creative activation plans to fully leverage the sponsorship. This could mean interactive brand booths at an event, exclusive meet-and-greets, digital campaigns running alongside the event, or content co-creation with your partner. We ensure your brand is presented in a memorable, engaging way that truly connects with the audience.
ROI Tracking & Iteration
Using established KPIs and our own analytics tools, we closely monitor the outcomes. How many leads did we capture? How much media coverage was generated? Did website traffic spike? We deliver post-event reports that quantify the impact. Importantly, we’ll also provide insights and recommendations for how to improve future sponsorships, making each partnership more impactful than the last.