Booth Construction

Mirion Sun Nuclear global concept

Case Overview

Mirion’s campaign was rooted in one powerful idea — to support the fight against cancer not only through cutting-edge technology, but through emotional connection and psychological comfort. The client sought to move beyond the cold, sterile image often associated with medical environments and instead create a warm, welcoming space that speaks to the heart. The goal was to design an exhibition booth that would help people feel safe, supported, and inspired — a space that celebrates both patients’ resilience and the humanity of doctors, portraying them as true heroes of everyday life.

Concept and Inspiration

Departing from the traditional clinical aesthetic, the concept centers around emotional storytelling — bringing together medicine, technology, and humanity in a single, cohesive narrative. Rather than relying on white surfaces and technical charts, the design embraces soft textures, natural tones, and kinetic forms, creating a meditative and life-affirming environment. Here, every design element works to redefine the experience of healthcare — not as something distant and intimidating, but as something deeply human, filled with empathy and quiet strength. Mirion’s booth becomes a sanctuary of optimism and connection, where technology supports the most essential human values: care, trust, and the will to live fully.

Design Philosophy

The central message — “Living Your Regular Real Life” — reflects Mirion’s mission to empower patients to continue living normal, fulfilling lives throughout their treatment journeys. Through authentic stories of doctors and patients, the booth tells a story of partnership and progress. Each interaction demonstrates how Mirion’s technologies seamlessly integrate into daily medical practice — enabling doctors to focus on care, and patients to focus on life. Visually, the design expresses balance and serenity. The color palette draws from nature — soft neutrals and gentle contrasts — creating an atmosphere of trust and calm. Lighting plays a key role: diffused and ambient, it evokes warmth rather than clinical brightness.

Spatial Experience

The space is designed as a living environment rather than a typical trade booth — inviting visitors to pause, breathe, and connect.

A dedicated relaxation area encourages open conversation and quiet reflection, reinforcing Mirion’s role as a company that listens and supports.
Interactive displays and multimedia installations reveal how Mirion’s technologies operate in real-world settings, translating complex innovations into tangible human benefits.

The emotional flow of the booth moves from curiosity to comfort, and from comfort to confidence — mirroring the emotional journey of healing and resilience.

Artistic and Kinetic Elements

A signature feature of the Mirion booth is a collection of meditative kinetic sculptures — poetic expressions of science and motion. Inspired by Mirion’s visual identity, these pieces incorporate patterns such as honeycombs, spirals, ripples, and waves — each symbolizing precision, progress, and the seamless rhythm of life. The gentle, flowing movements of the sculptures act as visual metaphors for the harmony between technology and humanity — constant, deliberate, and full of life.

Impact and Emotional Resonance

The concept challenges the industry norm by placing emotion at the center of innovation.
Visitors don’t just observe Mirion’s solutions — they feel their purpose. The space radiates calm confidence, reminding every guest that life continues beautifully, even in moments of uncertainty.

This is the essence of the Mirion experience: a celebration of courage, care, and connection.

“The best time to live is now — and together, we can overcome any challenge.”

This is the essence of the Mirion experience: a celebration of courage, care, and connection.