Strategic Marketing
Your brand has to work everywhere: on a 30-second video, a 30-meter lightbox, a 3D façade at a national pavilion, a LinkedIn ad, and a C-level deck—often in different languages, regulations, and cultural contexts. Orchestra Media designs brand systems built for exhibitions: strong enough to be instantly recognizable, flexible enough to adapt to any venue, and precise enough to guide dozens of vendors without diluting quality.
What we offer
We design for impact & operational reality. That means we pair creative direction with the rules, templates, and production specs that make delivery reliable on the ground—where timelines are tight and the stakes are high. You get a brand that looks premium, scales globally, and is simple to execute by partners in any region.
Insight & Positioning
We begin with clarity: who you are, who you serve, and how you win. We define your value proposition, messaging pillars, tone of voice, and proof points—then map cultural nuances per region (EU/MENA/USA/CIS) so your message lands without friction.
Outputs: positioning statement, audience & region matrix, competitor map, messaging hierarchy, tone & lexicon.
Identity System Design
Logotype, symbol, color, typography, grids, iconography, motion principles, 3D cues, and accessibility guardrails. We build a cohesive visual language that remains unmistakable whether it’s on a 6m tower, a mobile screen, or a holographic overlay.
Outputs: master identity, color & type scales, motion guidelines, icon set, data-visualization styles.
Exhibition Visual System
A dedicated guide for exhibitions: material palettes, lighting direction, line-of-sight rules, zoning, screen aspect ratios, content density per distance, environmental graphics, wayfinding, and brand-safe co-branding rules. We ensure visual coherence between architecture, multimedia, and print.
Outputs: exhibition brandbook, signage & supergraphics system, large-format specs, media surfaces map.
Content & Story Playbook
Signature headlines, narrative arcs for demos, product storytelling frames, and a translation/localization guide. Your teams get plug-and-play copy that protects brand voice while enabling fast production in multiple languages.
Outputs: voice & copy kit, multi-language headline bank, demo storylines, microcopy patterns.
Digital & Social Extensions
Component libraries and templates for web, landing pages, email, social. Consistency from digital to physical means your pre-show campaigns and on-site visuals feel like one continuous experience.
Outputs: UI kit & components, landing page system, email templates, social post & story packs.
Activation Kits per Region & Show
Ready-to-deploy packs tailored to specific exhibitions: hero lines, screen ratios, approved materials & finishes, power/rigging constraints, and co-exhibitor rules. This cuts iteration time and keeps partners aligned.
Outputs: show-specific kits (graphics, copy, sizes), vendor brief pack, print/AV checklists.
Measurement & Optimization
We define brand KPIs and a scoreboard that connects creative to commercial outcomes: recall & preference, stand recognition, dwell time, asset reuse rates, speed to launch, and cost-per-asset.
Outputs: KPI framework, reporting cadence, optimization backlog.